Training Courses Web Journalism

Online Journalism has revolutionized the way we inform, profoundly transforming the language, tools, and timing of communication. This module is dedicated to Web Journalism, aiming to provide a comprehensive and up-to-date overview of digital journalism dynamics.

The course begins with an analysis of the evolution of web communication, highlighting the technological and cultural changes that have redefined the relationship between media and audiences. It continues with the study of online article structure, teaching participants to write clear, effective, and digitally optimized content.

A specific focus is placed on SEO (Search Engine Optimization), an essential tool for increasing the visibility and reach of journalistic content. Finally, the course explores the potentials and challenges of artificial intelligence applied to journalism, including automation, source verification, and emerging ethical issues.

This course is designed for those who want to understand and master the principles of journalism in the digital era.

The content of this course is drawn from the teaching materials of selected modules of the Master in Digital Journalism and Multimedia Communication, offered in collaboration with Il Messaggero and Guglielmo Marconi University. It provides a practical opportunity to access high-level university training through short, dynamic courses that can be immediately applied in the professional world.

Target Audience

• Students and recent graduates in journalism, communication, digital media, and related fields
• Journalists and editors looking to update their digital skills
• Bloggers, content creators, and freelancers working in online news
• Communication professionals interested in understanding the logic of web journalism
• Anyone wishing to acquire the tools to write and publish informative content online professionally

The program is delivered in Italian language; for further information, please contact formazione@unimarconi.it