First-Level Master Marketing and Communication Management

With the scientific contribution of

Overview

The Master in Marketing and Communication Management prepares professionals capable of effectively managing the marketing and communications strategies of large and small companies, providing targeted and advanced skills: analyzing the market, segmenting customers, and developing effective marketing plans; enhancing strategic communications techniques; managing digital communications and social media; planning and evaluating campaign results and improvement measures; developing brand management skills to build the company’s brand identity; and improving leadership and team management skills by coordinating complex projects and working in multidisciplinary teams.

The program is enriched by presentations by managers of companies and communications agencies, case histories, and testimonials that teach industry best practices.

The program is delivered in Italian language; for further information, please contact admissions@unimarconi.com