First-Level Master Corporate & Media Communication

With the scientific contribution of

A specialization in Corporate and Media Communication aims to train professionals capable of strategically managing corporate and media communications, providing practical skills that can be immediately applied to the workplace.

• Branding strategies: Explore brand positioning strategies and create content that strengthens corporate identity.
• Develop communication skills: Learn to create clear, effective, and persuasive messages for various audiences, both internal (employees, stakeholders) and external (customers, media).
• Understanding the role of the media: Analyze the media landscape, understanding the impact of different channels (newspapers, TV, social media) and their strategic use.
• Using new technologies: Know how to leverage digital technologies for communication, from content marketing to social media management.
• Public relations and networking: Acquire the skills to create and maintain effective relationships with journalists, influencers, and stakeholders.
• Corporate reputation management: Learn techniques for building and maintaining a company’s image, even dealing with crisis situations.

The program is delivered in Italian language; for further information, please contact admissions@unimarconi.com