First-Level Master Sales & Marketing Management

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Overview

The Master in Sales & Marketing Management prepares professionals by providing advanced training in sales strategies, marketing techniques, and sales management. Some of the primary objectives include improving negotiation and sales skills, learning effective techniques for persuasion, communication, and customer relationship management; developing strategic skills, such as marketing strategies, market analysis, and sales force management to increase company competitiveness; data analysis and digital marketing, exploring data analysis tools, CRM, and digital strategies; understanding market trends, studying market developments, consumer behavior, and new trends to formulate innovative strategies. Finally, the program develops the soft skills essential for negotiation and negotiation management. The program is enriched by presentations by company managers, case histories, and testimonials, enabling students to learn industry best practices.

The program is delivered in Italian language; for further information, please contact admissions@unimarconi.com