Training Courses Social Media Communication

In a world of continuous digital evolution, understanding the dynamics of Social Media is essential for communicating effectively, authentically, and strategically. This series of lessons offers an up-to-date and practical pathway to explore the transformations in online communication, emerging platforms, and new modes of storytelling.

We will start with the evolution of social media languages and strategies, then analyze new communication formats such as Social Journalism, short-form content on Instagram and TikTok, and the growing impact of podcasting, with a special focus on investigative podcasts.

The course will conclude with a crucial topic: crisis management on social media. Participants will learn to recognize early warning signs, respond promptly, and protect digital reputation while maintaining audience trust.

This course is designed for those who want to navigate the contemporary digital landscape with awareness, acquiring concrete and up-to-date skills.

The content of this course is drawn from the teaching materials of certain modules of the Master in Digital Journalism and Multimedia Communication, offered in collaboration with Il Messaggero and Guglielmo Marconi University. It provides a tangible opportunity to access high-level university training in short, dynamic pathways that can be immediately applied in the professional world.

Target Audience

• Students and recent graduates in communication, marketing, journalism, and related fields
• Professionals in digital communication and marketing
• Content creators, social media managers, and aspiring influencers
• Journalists and media professionals interested in new digital languages
• Anyone seeking to update their skills in online communication

The program is delivered in Italian language; for further information, please contact formazione@unimarconi.it