Master in Digital Marketing (in lingua inglese)
The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.
A student is granted a Master's degree after successfully defending his or her final thesis in front of a panel of judges. Grading is based on a scale of 0-110; 66 is the passing grade and students who obtain full marks of 110 may also be awarded 'summa cum laude' (110 e lode).
The final thesis of the Master's program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.
The Master program is composed of 4 modules, and concludes with a final exam.